Website Photography to help your business stand out
What is business brand photography?
There are so many labels and terms you could apply to what “business brand photography” is – essentially it’s about capturing what makes your business stand out.
Imagine a potential customer coming across your website or your social media profile. Do they instantly know what they need to about you?
Can they see what you do, and more importantly, the quality of what you do? Are the fundamental values that you have built your business on being showcased? Will a visitor be interested and want to find out more?
If the answers are “yes”, congratulations – you’ve invested in such an important area.
If not, then this is an area where we at Emotive Eye can help.
Stock imagery has no personality.
When constructing a website and print design, it’s effortless to search for stock imagery and drop this into the layout. However, take a step back for one second.
Sure, stock imagery is a cheap solution – but does it really show you and your business?
Business brand photography can do the same as stock and convey a story or a message, but directed to show your message and showcase your people.
Creating a shoot to showcase your values, the quality of your work, and also the community you serve, provides images that people will relate to and embrace.
What could we capture in business brand photography?
It’s easy when you’re in the centre of day-to-day business to miss what sets your business apart. }
That’s where we, and indeed your marketing advisors, come in.
Business brand photography can very easily break down into key areas:
Showcase the infrastructure of your business.
You may have a showroom where your customers can interact with the business, or you may have a team in a well-designed office, or you may have a warehouse facility that is crucial to your industry. It may be the vehicles and fleet that you need to make your business tick or a workshop where you craft the products your clients require.
There are so many ways we can utilise the ‘background’ of your business to showcase you in your sector, with these photos being useful or your marketing design.
Celebrate the personalities behind the business.
Capturing the personnel that are the backbone of your business, whether it’s a small team, a growing department or indeed “just you” – with natural headshots and creative team photographs, there are so many ways we can create a connection to your team.
Investing in quality stylised imagery of your staff works in so many ways. Providing a connection and ownership on your website, to giving a link to the people with whom your customers interact. The images can also provide a branded look to your staff’s online persona, and also be used to showcase a different connection through your social media channels.
Showcase what you do well.
If your business is product-based, creative product photographs will allow you to showcase what your customers desire.
From being vital for an online store to merely showcasing the quality of your offering – embrace what you do day-to-day and celebrate it with great imagery.
With service-based businesses, we often need to look beyond the physical and instead showcase an interaction – show what you do, rather than what you create.
Want to find out more?
Are you looking for new imagery for your website update, or have you just invested in your premises or brand?
Now is the perfect time to talk to us.
Set up a discovery call to establish how we could make a difference to you and your marketing, and help connect you more powerfully to your perfect audience.