Creative Brand Photography for Norton Canes Business – Website Photography Update
When a company is looking at a new website, imagery soon becomes vital. Of course, there are different options available – reusing existing images, purchasing stock images, or investing in a brand shoot to truly showcase their business.
When JustBlinds were commissioning InLife Design for their new website, Clare and the team understood the importance of showcasing their brand in the best way possible.
Following a refit to the showroom, and investment in their fleet, it was the perfect time to capture the whole business.
Planning the brand requirements with Clare, there were a few logistical challenges we had to overcome – one of which being, bringing all of the staff together to capture the team photographs.
What resulted was a two-part shoot:
Part one: capturing the fitters and consultants with the fleet.
Part two: capturing the showroom with those who work in the office.
While discussing ideas for the shoot, we talked about the importance of showcasing the team behind the business, resulting in styled headshots of the staff.
Not only does this look brilliant on the “Meet the Team” section of the website but has also been powerful for social media.
Staff Headshots and Fleet Photographs
Early on a Sunday morning, I met with the fitters and design consultants with the shiny fleet. With lights and cameras ready, we efficiently captured a range of images that were perfect for the client.
Capturing the showroom premises in Norton Canes, we created a series of images for a multitude of purposes.
From capturing the building exterior and interior in their entirety to detailed creative images that have proved useful for print and social media use, JustBlinds received a bank of images showcasing their business.
On-Site Studio Photography
As we brought studio lighting to the fleet and personnel shoot on Cannock Chase, so we brought the studio into the showroom.
Ensuring the team felt relaxed and confident and shooting tethered to our computers enabled small tweaks on the fly. Clare and the team received images they were happy to showcase and use straight away!
Gaining Value from a Brand Photography Shoot
Getting value from a brand shoot is so important – and with our guidance, clients soon understand how they can utilise their images for immediate return on investment.
From using for the website update:
To social media:
The realisation of the longevity of a shoot, and being able to utilise the bank of images for months to come, results in a clear valued investment.
Feedback from JustBlinds Director
Absolutely fantastic! From my initial enquiry to receiving the images, Stuart was informative, flexible with dates, put all the camera-shy staff at ease and best of all the photos are brilliant.Clare, Director
Norton Canes Website Photographer
If you are planning a relaunch of your branding or website, and want to discuss the way we could work together, get in touch as below.