Connect with everyone on a human level – leave strategy at the door and be a person first!
Ideas and thoughts to allow you to connect authentically.
Communication is vital – without it, we get nowhere.
We know through the ages, communication has changed – we’ve evolved and advanced from primitive languages to passing stories around the campfire. We’ve understood the power of recording and narrating facts, figures and learnings through scripts and books. Now we’re in an age where information is at our fingertips – the question comes; should we sit back and expect our customers to find us, or do we need to find ways to connect with them?
Whilst we’re in a fabulously connected world, it’s straightforward to broadcast our message as companies, whether through social media or other marketing streams. But are we connecting with any of this?
It all depends on strategy and, indeed, the content you share. At every opportunity, it’s vital to remember one key motto – focus on the person, not the business.
As a proud company, it’s easy to focus on sharing and showcasing what we do, whether it’s the products or services we offer. However, if we approach our messaging focusing on the end-user and the effect our product/service has on them, be it profound and life-changing or solving a problem they had, there can be a paradigm shift in brand impression.
The customer’s voice is compelling – people can resonate and even place themselves in the same position far more straightforward than a company showcasing with glitz-and-glamour! It shortens the buying cycle and leads to far better conversion.
Wherever there is an opportunity to show interaction, showcase case studies, and champion your company’s effect on an individual rather than a company, this will allow your brand to connect more effectively.
Whether speaking directly through actual conversation or via considered and focussed marketing to a customer is essential, the conversation must be genuine, specific and not generic to empower a connection.
Being human and showing flaws, faults, and errors – even putting one’s hands up when a mistake has occurred-can effectively connect. We’re all the same; none of us is perfect, and showing a more human side can resonate well with the audience.
Don’t forget, not every piece of content has to be about the business – pick up and champion interests, and engage your audience with conversation asking a question. Asking a question will receive a better response that will organically boost the distribution of your brand content and provide a stimulus for further conversion.
Connection comes from being authentic, caring and compassionate, and taking the time to pay attention and be interested.
Essentially the best tonic is to keep it simple – be genuine, remember you’re engaging with a person, and care about the response. Do not try to be perfect – showcase your business through compelling images and films, but ensure they connect. Show the whites of the eyes and show behind the scenes – do not hide!
If you’re ready to truly connect and want help creating the visuals to help you stand out from the crowd, book a discovery call today.
We’re here and ready to help!