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The Personal Connection Podcast: Marketing and Strategy and why having a plan matters!

Marketing with plan and purpose...get the message right, keep it authentic and talk directly to your perfect customer - and indeed, discover who they are!

Exploring the Topic of Business Marketing and Strategy

An episode with Richard Hunter-Rice, the man behind Minerva Growth (www.minervagrowth.co.uk) was always going to be interesting, and the chat didn’t disappoint. 

So often we hear or see marketing gurus online, selling a course or selling a product…a quick fix to a problem we all have in one way or another…getting our message out there.

I’ve known Rich for a few years, and know like and indeed trust his beliefs and processes. 
Bringing 30+ years of corporate experience into each business strategy or business development meeting really adds value – and of course, it all starts with a conversation…

When considering marketing and indeed what to “put out there”, it sometimes feels overwhelming. It’s all too easy to spend money on an advert, or a video or indeed promoted content on social media. But it’s essential to ensure your message is on point, authentic, and indeed speaking to the right people!

But the question is: where do you start?

Well, a damned good place to start is this episode, quickly followed by booking a call with RHR himself, or downloading the Ideal Client Avatar and starting to niche down and focus your marketing message. (You can get that here: www.minervagrowrth.co.uk/ica).

Marketing doesn’t have to be spray and pray (to use an awful photography analogy), it can be considered and focussed – and built into your business plan!

There are so many things to take from this episode, and so many ideas to action, and if you want to find out more, you can reach/follow Rich at the following:

Rich’s Instagram: https://www.instagram.com/rich_hunterrice/
Minerva Growth Instagram: https://www.instagram.com/minervagrowth/
Minerva Growth Facebook: https://www.facebook.com/minervagrowth/