Embrace the power of Video Content Marketing to truly connect to your audience!
The Mind-Blowing Power Of Video Content
In a world of rolling news, 24/7 social media and video streaming culture, it’s impossible to ignore the medium of video content. But it’s just for the big players, yes?
Whatever your business’s size, including video as an integral part of your content strategy, can only be a good thing. Get rid of any notions of a Hollywood blockbuster with you centre-stage. Video content has many places in your business, and you don’t even have to appear on camera! And man, it’s a powerful player!
‘How To’ Videos: you can guarantee that a search on YouTube will return How-To videos of just about anything you ask. Why not bring your website to life and show your customers what they want to know about you. Nobody has time to read an explainer leaflet any more (as anyone who’s done battle with flatpack furniture will testify!). Still, a video can be viewed anywhere, any time on any device.
Virtual Viewings With the pandemic and lockdowns, video marketing, has become something of a blessing to the property market, enabling potential buyers to view properties from the comfort of their own home. More and more Estate Agents are utilising virtual video tours – the last thing you want to do if you’re an Estate Agent is get left behind and ultimately lose instructions if you’re not able to sell.
Behind The Scenes Show your customers the bits of your business they don’t see. I’ve loved working with warehouses and logistics teams – their “behind the scenes” are fascinating! Think about what your customers will engage with and areas you want to shout about: your team, your fleet, your state-of-the-art machinery ……. all of which make for great, original video content.
Testimonials Nothing speaks louder than the words of your customers, and video testimonials are perfect for website and social media content. Engaging. Short. Watchable.
Sales/Brochure Videos Think of a sales brochure but through video, not paper. Show your audience what you do, how you do it, who does it, where you do it. Tell your story.
Animations Yes, animations count as video content too, so if you really don’t want to be on camera this can be a great option to consider.
There are so many possibilities, yet I still get clients not keen on video as “we’ve got nothing to film”. Every business has a story to tell.
Still need convincing? Let’s have a look at some video marketing stats.
- Businesses using video marketing are increasing their revenue 49% faster year-on-year than those who don’t (Aberdeen Group)
- According to Forbes, 90% of customers say that video helps them to make buying decisions.
- 97% of marketers claim that video has helped increase user-understanding of their product or service (HubSpot)
And then there’s the SEO side of video marketing. Search engines such as Google, as well as the major social media players, love video content. Video users enjoy 41% more web traffic from search engines than non-video users, with a 27% higher click-through rate.
On average, users spend 88% more time on a site containing video (although let’s not forget the importance of unique, stand-out images too 😉) And if you’re looking for social media reach, using video on your socials can generate a whopping 1,200% more shares than text and images combined!
So, where were we? Oh yes, you had nothing to film.
If you’re ready to take your content marketing to the next level, let’s have a coffee (although it may be over Zoom at the moment!) and brainstorm your path to creating some awesome content for your business.
Lights, camera …… ACTION!